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Taking Care of Business

Macleans's Magazine, September 21, 2014

 

"The one-career lifetime is almost totally passé,” says Ira Levine, the founding director of Ryerson University’s creative industries program. “I think students are aware that, four years down the line, there are going to be a lot of jobs that we haven’t even heard of yet. They’re aware of the rapid change in employment sectors; they’re aware they may have to create their own jobs.” Launched last fall, the four-year undergraduate degree brings enterprise learning to fields where business savvy is traditionally a lesser consideration: fashion, publishing, news media, film, performance studies, museum curation, and more. The so-called “creative industry,” and those fields in particular, are going through radical change with evolving technology. Being enterprising allows graduates to roll with the punches. “We have to walk a fine line,” Levine says. “We want to support the idealism of young people, but we also want to prepare them for the world they’re going to be entering.”

 

The program trains students in their preferred art, and gives them the nitty-gritty practical realities of their fields that are oft unseen, from handling digital rights and protecting intellectual property to understanding the value of free-trade agreements for creative exports. It also brings together business students interested in the arts, as agents or otherwise, with artists developing their skills in Ryerson’s established schools, uniting them in the classroom. “The idea is that, fully sensitized to each other, we could help each other overcome that traditional gap between what we sometimes call the suits, on one hand, and creatives on the other,” says Levine." read full article

 

Adrian Lee, "Taking Care of Business," Macleans's Magazine, September 21, 2014. http://www.macleans.ca/education/taking-care-of-business.

Testimonials & Comments

"Our society continues to seek creative entrepreneurs to build out both our future economy and social infrastructure. This programme provides the skill sets and tools for those future creative leaders to successfully launch their careers." 

 

Jeff Melanson

CEO, Toronto Symphony Orchestra

"The Creative Industries Program at Ryerson University is remarkable as it provides students with a unique understanding of both the creativity and business acumen needed to succeed in industries like fashion, media, film and the arts."  

 

Alexandra Montgomery

Director & CEO, Bill Reid Gallery of Northwest Coast Art